Lensabl - AR Eye Exam iOS App
Timeline & Platform
2 weeks for iOS app
The Company
Lensabl lets you cheaply replace old lenses with your updated prescription and keep your favorite frames.
The Problem
Lensabl wants to create a way for customers to accurately measure their eyesight at home to accommodate those that have a need to change prescriptions or those that have simply forgotten, or misplaced their paperwork.
The Solution
An iOS app that updates eye prescriptions and does a Pupillary Measurement using Augmented Reality.
Design
We started the discovery phase of our project with a C&C Analysis. The C&C analyses compared eye exam and augmented reality apps and their features and task flows.
Interview
We conducted 7 research interviews both generative and evaluative. This included two interviews for eye care, four interviews regarding augmented reality, one with an optician for professional insight, and a conversation with an optometrist.
Fun Fact: “They haven’t changed eye exams, testing wise and cure wise for fifty years.” M2S’s CEO Won Jung
7 Interviews
Interview Insight:
Everyone was willing to try an AR eye exam app
Money and time play a vital role in their willingness to try
the app
They need to trust that the app would be accurate
Even professionals are optimistic about how technology is reshaping the entire industry.
“WHEN A DOCTOR WRITES A PRESCRIPTION THE PATIENT STILL HAS TO COME IN AND DO A PUPILLARY DISTANCE MEASUREMENT THAT MEASURES THE DISTANCE BETWEEN YOUR EYES AND HAS TO BE DONE FOR THE PRESCRIPTION AND THE LENS, AND THAT’S OUR JOB.”
“MY COLLEAGUES AND I TESTED AN EYE EXAM APP TOGETHER FOR FUN AND THE SCARY PART WAS THAT IT WAS ACTUALLY ACCURATE”
“I DON’T SEE AN APP TAKING AWAY FROM THE MEDICAL ASPECT WHERE WE’D HAVE TO INSPECT SOMETHING IN PERSON AND LOOK AT THE HEALTH OF THE EYES BUT AM INTERESTED TO SEE HOW IT WILL HELP OUR FIELD IN THE FUTURE. ”
Survey
Survey Insight:
A good percentage of people prefer glasses over contacts
People spend A LOT of time on their phones
A surprising amount of people are confident in AR (Augmented Reality)
Affinity Map
Our affinity map brought out the underlying theme to our entire project; trust.
“The app would have to be widely used or supported by qualified doctors. I need to trust that it is accurate.” -Casey Bolam (Interview)
Persona
User Journey
Redefined Problem Statement
Drew is inconvenienced by the process of going to the optometrist's office to renew a prescription and get eye measurements for new eyeglasses. How might we help him save time and money while still getting accurate results for his eyes?
Unique Offer
We want to help Drew save time and money by creating a mobile application that utilizes AR for eye exams and gives the user PD (eye distance) measurements.
Feature Prioritization
Design
Design Studio
Luckily, I was part of an amazing group that made the project enjoyable to work on. We spent two days in our design studio sketching on many walls and even bought a gigantic $10 whiteboard on offer-up and carried it around town to finish our group sketch.
Paper Prototype
Overlapping feedback:
Change of icons
Create a brief walk-through of the exam beforehand
Clarification on directions
Instead of a chatbot, have buttons
Include Insurance
Give the doctor a name to personalize it
Mid-fi Prototype
Overlapping feedback:
This is where the underlying theme “of trust” really came out. Trust, in our case, was going to have to be created with words. We spent many hours putting together the right phrasing through the design studio and even did a survey to find what phrasing felt most natural to people.
Say Augmented Reality instead of AR (define Augmented Reality? Add a question mark icon next to the word)
Don’t say “done” until fully done
Clarify the wording for "payment of $49.99”
A clearer “how it works” section
Talk about PD measurement and why we’re doing what we’re doing
Change the bottom navigation in the exam
